Whose life will my business improve today?

Excellent companies are values driven...their values are transmitted by the personal examples of their leaders

Tom Peters and Robert Waterman- In Search of Excellence

Our Values

We consider ourselves catalysts of positive change and we are driven by a strong set of values:

Professionalism:

We serve all our clients, all our associates, all our investors and all our other stakeholders with the highest standards of quality and dedication.

Justice:

We believe that justice is a fundamental element in building lasting organizations, countries and societies. We apply it to everything we do and to the way we relate to others.

Integrity:

We do what we say and we do it with uncompromising honesty

Compassion:

The businesses we build need to have a positive impact on all including those who are less fortunate.

Humility :

We do not hold the ultimate truth and we respect those who think differently. We believe that as leaders of positive change humility is a strength not a weakness.

Transparency:

We love light . We let light shine on everything we do for all to see.

Reconciliation:

 

We strive to dispel misconceptions, foster mutual understanding and reduce tensions among people particularly between the Middle East and the West. We believe that the workplace is a great arena to live out this value.